Where Gray Matter Matters

You bet we have a process — but it’s far from ordinary

At SMS, ordinary is not our style. From minute-one, we’re driven to deliver — and that starts with our methodology. It’s pretty straightforward: we listen, we think, we care, and we deliver. Simple in theory but more complex in practice. We know that every client is different. Every audience is multi-faceted. And every end-goal is unique.

Ultimately, we let our process guide, not dictate. We find that discipline is important but flexibility is pivotal. And we firmly believe that ingenuity can lead in all directions. So how do we stay on course? By choosing the best paths and blazing new ones along the way. That’s the genius of a great process.