We are a unique group of creative designers, marketers, entrepreneurs and successful business people who have come together as a passionate team to help companies differentiate, out-compete and out execute their competition.
With decades of experience, our team has helped some of the biggest names in business as well as small companies grow beyond their dreams. Whether it is a new product launch or an improved customer experience through eCommerce, we have the team who loves to help your company expand and make more money.
Employee Incentive Case Study Strategy & Theme Development; In-House Print-on-Demand; Web Development; Fulfillment; Marketing Analytics
Lufthansa Airlines launched its Miles & More loyalty program back in 1993, and now it couldn’t be more popular with over 25 million members. We’re proud to have been a part of that story. The key to success has been generating enthusiasm amongst its admittedly time-pressured employees, and energizing them to tout the program. As they had for many years, Lufthansa turned to SMS to make their newest campaign take flight.
Leveraging our vast experience with incentive and fulfillment programs, SMS took off immediately and soon arrived at our destination: a surefire solution.
We developed a comprehensive employee communication strategy with a tiered prize structure driven by an exciting creative theme that Lufthansa employees couldn’t possibly ignore. We also engineered a turnkey system to handle employee communications, including:
All Lufthansa had to do was sit back and enjoy “the flight.”
This was Lufthansa’s most successful campaign-to-date. In the first year alone, it accounted for 10% of USA corporate sales goals—far exceeding expectations. All told, a lofty return on investment for this major airline.
New Movers Integrated Direct Mail Campaign Case Study Market Research & Analysis, Strategic Development, Creative Concepting, Data Segmentation, Distribution & Response Analysis
A prominent, privately held real estate investment company looked to 33D to create an impactful way to drive new residents to their high-end retail centers jointly located near their Fashion Island, The Marketplace and Irvine Spectrum Center properties.
We developed a dynamic, response-driven DM piece that created resident added-value and doubled as a property welcome kit. And by activating the gift certificate offer at the shopping centers, 33D was able to track redemption by each retail center and tie it back to each new mover. This critical database component laid the foundation for identifying customer profiles by center through demographic & psychographic characteristics.
In the first month of the annual program, we received a 2.9% response rate, which exceeded the client’s early expectations. All told, the final results reached 6% gift certificate redemption
VDS Product Launch Case Study Market Research; Strategic Development; Lead Generation, Creative & Design; Production Analysis and Reporting
Known for “leading innovation” in excess of 150 years, Toshiba is a highly successful Global 100 provider of advanced systems, products and solutions. One of their latest creations—a new cloud-based Virtual Desktop Service (VDS)—freed professionals to be more agile and productive by giving them access to the applications they need—anywhere, and from any device.
Amid the hyper-competitive tech market, it was critical to quickly educate, motivate and generate trial for this product among IT executives. SMS eagerly took up the challenge.
Getting inside the minds and influencing behavior of IT professionals and C-level executives proved a challenging but worthy assignment.
SMS did what it does best—with meticulous research, keen insights, plus carefully crafted messaging and creative work. The result was a nimble multi-touch marketing campaign that included:
Nothing “virtual” about our VDS campaign success. With open rates ranging up to 27.2%, our emails broke through the clutter and got time-pressed executives to try trial versions of the product in record numbers.
LG G4 Promotion Case Study Strategic Development; Creative; Web Development; Print Production; Database Management; Data Collection; Fulfillment and Distribution.
When powerhouse LG released their new G4 smart phone, they were up against challenging marketplace competition. Samsung, Motorola, Google and Apple all launched some bold new devices but LG was determined to stand out from the clutter — and to do that, they had to find the one angle consumers couldn't resist: FREE STUFF.
But developing a program, promoting it with finesse and capturing both loyal and new buyers was no easy task. LG needed to engage with think-tank quality brains, technological maestros, creative masters and logistics warriors to take it from the starting gate to the finish line. So, they did. They turned to SMS.
We strategized to develop the promotion and the offer's key communication points. After collaborating on messaging, we built and managed a seamless microsite that was fully integrated with the LG website to promote G4s.
Microsite Details: Our super smart tech staff managed the back-end administration of the microsite, making sure the input and tracking functionality flowed smoothly; consumer-facing communications were on strategy and problem-free; and the overall online experience progressed without a hitch. And, the functionality worked to not only facilitate the program, but also gather survey information on customers' purchase behavior and preferences. Other key actions included:
Supporting Materials: Our creative and print production squad developed and produced artwork and messaging to cohesively integrate with LG's promotional branding and went out to all consumers who purchased the G4 model.
Fulfillment: Our crew closed the loop to ensure the promotional materials were meticulously packaged and delivered directly to participants. By leveraging our full capabilities through both SMS divisions, all aspects of the promotion were successfully executed.
The promotion was an overwhelming success. Phone sales increased and over a quarter of a million consumers filed for rebate redemptions.
SCE Communities for Conservation Case Study Strategic Analysis; Overall Program Development; Creative; Multichannel Direct Marketing; Print Production; Website Development
Southern Californians tend to consider themselves fairly energy-aware. Yet studies showed a gap between perception and a true energy-efficient lifestyle. SCE was in a prime position to shift consumer behavior, and part of a joint effort to do just that—the Communities for Conservation program, which aimed to get apartment complexes to cut electricity, natural gas and water usage up to 20% through a healthy competition.
Even with this great program on deck, SCE was struggling for compelling ways to reach out and engage customers. It was a big challenge. But nothing’s too big for SMS—SCE’s go-to “resource” and boutique agency of record.
Because changing behavior is always hard, and the program goals were so ambitious, SMS knew an initial hard-hitting recruitment drive was key to success. Unleashing our own boundless creative energy, we went to work crafting a series of attention-grabbing components that included:
Next came a plethora of materials designed to reinforce the program and spark the competitive spirit of local apartment communities:
Slated to run for a year, the program launched in April 2017, and immediately began “energizing” Southland residents to change their habits. Initial analysis revealed a significant downward trend in resource usage.
B2B Sampling Program
Sales Channel Support – Print on Demand, Digital Asset Library & Reporting
Put the Advil down! We eliminate the headache and hassle of multiple vendors and can handle an entire marketing campaign, projects or a portion in between – and, we kill it! With us, there is no worry about coordination, buying too much or not having the right partner. We make your life easier and your business more successful. If you don’t have a marketing partner that is making your life better, give us a call, we’ll help you plan a vacation (and get the results you’re aiming for)!
| OUR WORK
Employee IncentiveProgram Case Study ▶︎
New Movers Integrated Direct Mailer Campaign Case Study ▶︎
New Product LaunchCase Study ▶︎
Promotional RebateProgram Case Study ▶︎
Energy Efficiency PilotProgram Case Study ▶︎
B2B Sampling Program ▶︎
Sales Channel Support-Print on Demand, DigitalAsset Library & Reporting ▶︎
Lufthansa Airlines: Employee Incentive Program ▶︎
New Movers Integrated Mailer Case Study ▶︎
New Product Launch Case Study ▶︎
Promotional Rebate Program Case Study ▶︎
Energy Efficiency Pilot Program ▶︎
Sales Channel Support – Print on Demand, Digital Asset Library & Reporting ▶︎
Our team is built to think, create and deliver better sales results through all kinds of marketing services —all under one roof, and we have a big one. So deploy 33 Degrees as an extension of your current marketing team or task us with the complete project. We manage costs for each stage of the process under one roof versus multiple vendors digging their greedy hands into every pie. The result is better value, less hassle, more profit. Don’t risk your future.
| WHAT WE DO
WOWing customers the minute they open your packages and reinforcing confidence in their purchase
Campaigns to drive response, revenues and ROI
Full-service programs to manage acquisition or retention
From short run digital to large format printing Plus nimble and efficient print on demand services to make things more custom than ever
Develop, design and packaging including banners, indoor/outdoor displays, standees, POP, dimensional launch/product kits, print ads, DM and more
From concept to development —look at ours!
Front end solutions to generate interest and drive traffic to key events or booth interaction Booth graphics and materials Custom POD by show Post show follow-up via lead management, outreach and promotional gifts Back end support to manage both logistics and event assets
Websites — from strategy to design to content and functionality Landing pages, email, web apps to SEO & more
| WHO WE DO IT FOR
Sales Channel Promotion
Although they’re one of the world’s great brands—with strong retailer relationships, LG Mobile knew they needed a serious clutter-cutting launch kit for their new phones to grab the attention of retail execs, plus increase purchase recommendations and sell-through.
These new devices were a tech-lover’s dream. But the market was saturated, and a lot was at stake.
As they had countless times before, LG called on 33 Degrees for a brilliant plan. They got one.
Our award-winning creative team crafted a wow-inducing “anticipation campaign” by infusing intrigue, interaction and excellent swag into LG’s product launch.
The phone launch campaigns included:
Phones started ringing across the country as retail executives received their kits and poured out their positive feedback. And, our exciting launch kits produced:
Summer Blockbuster
As one of the leading creators and innovators of licensed pop culture products, Funko looked to 33 Degrees to help leverage their mission to offer tangible ways for customers to take their fandom offline. And with launch of Warner Bros and DC’s newest release, stocking retail shelves with collectible merch was Funko’s #1 goal.
33 Degrees worked with key partners to leverage the retail channel and create one-of-a-kind displays that had stopping power. Working with the likes of Walmart, we created a highly functional space with flexible executions for multiple store formats. What’s more, the experience was extended throughout the store across multiple footpaths to enhance the shopper experience and facilitate sales.
March Madness Lead Generation
As a leading software automation company, Kofax turned to 33 Degrees for clutter-breaking creative ideas and steadfast distribution knowhow to generate customer engagement. With a portfolio of proven industry solutions, Kofax needed an entrée into key decision makers.
33 Degrees went to work creating a quick-turn lead generation program that allowed Kofax to interrupt prospects’ routines with timely sports-themed kits that primed sales appointments and stimulate trial. We created a bi-monthly program that kept the sales pipeline continuously fed and allowed reps to tap into higher-propensity targets who were familiar with both the brand, their specific software product and demonstrable ROI with this program, Kofax garnered a 34% sales lift.
National Lampoon Holiday Promotion
As an exclusive distributor to the franchise’s merchandising arm, Everstar’s peak sales period nests squarely in the coveted holiday season. Vying for consumer attention, they turned to 33 Degrees to create an impactful retail experience.
We worked with key retailers including Bed Bath & Beyond to create a dedicated space inside the stores to showcase product. Next, we developed eye-grabbing displays, complete with real home holidays lights, to stop consumers in their tracks.
We not only strategized with Everstar to develop this unique holiday shopping program but also designed, produced, kitted/assembled and distributed the displays nationwide. All with a double-digit lift to Everstar’s Q4 bottom line.
We see the big picture, appreciate the needs of you and your customers, and continually refine processes, KPI’s and blah, blah, blah... We deliver your customers better looking packages, more creative ideas and ship them the same day. Don’t be a brown box from the desert. Let us help you improve your customers’ experience and have them fall in love and order more! Oh, and tell their friends...
Sales Channel Promotion Case Study ▶︎
Summer BlockbusterPromotion Case Study ▶︎
March Madness Lead Generation Case Study ▶︎
National Lampoon HolidayPromotion Case Study ▶︎
Summer Blockbuster Promotion Case Study ▶︎
National Lampoon Holiday Promotion Case Study ▶︎
Product and literature Demo units and event assets Retail Co-Pack POP/POS/In-store retail Orders in by 2PM PT ship same day
eCommerce EDI-Compatible Inventory management & cycle counts Returns management Lot revision & expiration tracking Real-time reporting via customized KPI Sales by SKU, vendor, client, channel & more Monitor productivity
Product launch kits POP/POS displays Large volume production Finished goods packaging assembly Hand insertion and matching
Inbound/outbound freight management Rework and repackaging Electronic Data Interchange (EDI) Cross docking Retail distribution center compliance to avoid chargebacks Display building, stocking and distribution
Full-color & black and white Superior color & quality Static and variable data as well as Pre-defined templates Short-run printing onsite & Dynamic document creation Most orders ship within one business day
State-of-the-Art technology Ease-of-Use & more control Customizable screens by department, least cost routing to ship packages, Freight logistics management, Automatic pre-manifest confirmations
Mangement Tools Personalized Portal with comprehensive dashboard, Customizable & scalable, Asset management, Order processing, Shipping & tracking data.
